June 22nd, 2012 – Gucci is
pleased to announce that actress Blake Lively will be the face of Gucci
Premiere, the House’s next female fragrance, for which Nicolas Winding Refn has
directed a short film.
Frida Giannini, Gucci
Creative Director, commented, “In conceiving this fragrance I was inspired by
timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden
era. Blake’s unique style and charisma brings that allure to life in a very
contemporary way.”
Blake Lively stated, “It is
a pleasure to collaborate with Frida Giannini. I admire the qualities of the
Gucci Première woman and feel honored to represent the fragrance.”
The print campaign for the
new fragrance was shot by Mert & Marcus, and the commercial film was
directed by Nicolas Winding Refn, awarded best director for the thriller Drive
at the Cannes Film Festival 2011. The short film will be presented at a special
event during the Venice Film Festival on September 1st, 2012, at 8.00 pm CET.
Lively joins Evan Rachel
Wood, Chris Evans and James Franco in representing Gucci’s fragrances.
Gucci Première will be
launched worldwide from July 2012
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