H&M is rumored to be launching its first luxury brand, although nothing has been confirmed yet. "We are constantly looking at new ideas; it's a natural part of our work. However, there is nothing new that we can talk about for the moment," H&M spokeswoman Charlotta Nemlin told WWD.
The brand has experimented in the luxury market before, collaborating with labels including Lanvin, Versace and Marni, as well as launching its sustainable red carpet range - entitled the Exclusive Glamour Conscious Collection - which will land in stores on April 12. We hope so; there is nothing more that we want then a constant lavishing line rather than waiting on an endless queue at 6am!