Thursday, March 15, 2012


Known for their theatrical approach to make up, Illamasqua's latest collection, 'Human Fundamentalism', looks set to be their cheekiest yet, having gathered color inspiration from numerous conflicting cultures and cities around the world. Alex Box the Creative Director of trendy brand Illamasqua, once a Fine Art student at the Chelsea College of Art, Box - who regularly references science, nature and art in her work - treats a make-up kit like a paint palette, designing and constructing eye popping looks for publications.

Through the collection Human Fundamentalism, it takes people back into the heart of the brand, the ethos behind everything the brand does and its core message “ you are a unique creation and we celebrate and support that’’ – Alex Box


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